Week 2

Lecture AM:

Firstly we looked into the importance of becoming familiar with stock libraies, as a way to potentially gain more income and to gain an understanding of how stock libraries operate.

There are many different stock libraies out there, but the big three to be aware of are Alamy, Getty and Istock photo. These companies act as an agency which complile a large library of images covering almost every aspect of life and photography imaginable. The larger the agencies library the better, as bussinesses will come to the large libraires to browse for royalty free images to purchase and use, the company could wish to use your image for anything, from a presentation to an advertising campaign. You as the photographer still have full control and ownership over your image though, the buyer is simply purchasing a licence to use your image.

When you upload an image to one of these image libaries you will usually be given the choice to choose whether or not you’d like your image to be listed as royalty free or rights managed. Images that are listed as rights managed usually cost the person wishing to buy a licence more money and there will usually be a set of restrictions for certain usages put into place by the photographer. This means that a rights managed image will usually only be picked out by a buyer if it is ana absolutley must have image. Royalty free images can be purchased by anyone and can be used without restriction. Royalty free images are therefore, where possible usually bought over rights managed images.

The copyright of an image belongs to the person who fired the shutter causing the action of a photograph to be created, it doesn’t matter if you own the equiptment that the photograph was taken on, you must have fired the shutter taking the image to claim ownership of it. That said, contracts and employment to certain companies can change this. For example, if you work for a governement department such as the Ministry of Defence, any images you take for the MoD will become Crown Copyright, another example could be if you sign a contract saying that you will hand copyright over to the client at the end of a shoot. These types of contract are best avoided, unless you’re looking for a quick payout, as owner ship over an image will usually allow you to make more from it in the long run. It is still important that you ensure your images are linked back to you in as many forms as possible however as a system of identifcation called the orphan works is now in place. You can make your files more uniuqe to yourself by giving them unuiqe filing codes, meta data and by adding your name into the copyright section. It’s important to do this as if your image cannot be tracked back to you after the seven stages of identification, the body wanting to use your image, may do, without your consent.

Journal Task:

This weeks task was to take a series of 10 images from the online stock libary Alamy, and to then resize the images to 10 x 15cm, remove the watermark and to then add a 3cm white box on the bottom of the image to which insert 10 key words as metadata. We’ll no go through a step by step process on how to do this below, and then display the other nine completed images.

1. Firstly, we open up photoshop and select the image we wish to work on, then we open the file and prepare to begin work. Before begining work however, we ensure that the correct boxes are showing in our workspace, Information, History and Levels.

2. Next, we proceed to crop our image to a ratio of 2-3

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3. once the image has been cropped to the 2-3 ratio we must resize our image to the dimensions of 15cm x 10cm, whilst we have this screen up, it’s also important to change the resolution. In this scenario, we change our resolution to 300 DPI, a resolution that most cameras  produce images at.
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4. Once this has been done, we should go to the view menu and select fit to screen, remember, the image has just been made physically bigger.
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5. Following our breif, we’re told to make the image different to what it was by applying a physical change to it, in some of the other images the changes may look significant, however for this tutorial I’m simply going to over sharpen the image so not to cause confusion or distraction.
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6. Now that our image has been altered it’s time to save our work as a JPEG file and begin to tackle the issue of removing the watermark. To do this we’re going to select and use the clone tool.
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7. now that we have selected the clone tool, we should zoom in a bit so that we can get a clearer view of what it is we’re working on. We can do this by accessing the view menu and selecting zoom, using the keyboard short cut (ctrl, +) or using the zoom bar loceted just below the navigator. Once we’re zoomed in, we can use the clone tool by placing our mouse over the colour you wish to select as a replacement, then hovering your mouse over the section of the watermark you wish to replace and pressing down. You can alter the size of your clone stamp by selecting your brush size located just above the tool bar. Continue until the water mark is gone.
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8. Now that the cloning is complete, and the watermark gone, we need to think about adding our extra 3cm long white box onto the bottom of the image in which to add our metadata. we can do this by selecting ‘Image’ and scrolling down to Canvas size.
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9. Once we select canvas size, we’re confronted with the following menu. In the height box, I’ve changed the height from 10cm to 13cm, I’ve then proceeded to select the upward facing arrow, by doing this I’m telling Photoshop to add 3cm of blank white canvas to the bottom of my image.
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10. Now we’ve added our white meta data box, we can select the type tool and begin to write down our 10 pieces of metadata simply by pressing where we’d like the writing to begin and start typing.
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11. Next we save our work as a photoshop file .PSD, before continuing work.
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12. Our next job is to flatten the image, this puts all of the objects located in  multiple layers into one layer, essential making an image rather than a compilation of items placed on top of one another. The flatten image button can be found under the ‘Layers’ tab.
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13. Our image is now complete, we can now save the complete piece as a .TIFF file to ensure we get the most from our work. Whilst at this stage, we should also go into file – ‘info’ and add extra meta data in here. Whilst saving our work it’s important to check that we have used a custom File name, mine in this instance being MR (Initials) PSD (Photoshop) .0001 (File No.1).
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Finished Examples:
Now we’ve seen the step by step process showing how we get from start to finish, let’s take a look at the ten examples, showing there original and complete conditions.
Week 2

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